A Time of Magic

It used to be that watches were merely for telling the time but things have changed since those days.

Probably the best known for doing this is Swatch but there are many other brands at higher price points such as Festina watches which do much the same thing. Clearly if the watches were just for telling the time there’d be a much smaller range available but in practice you’ll find most watch brands produce a very wide range these days.

Even with the standard sports type watch you’ll find variations in the colour of the face, the strap, the material used to make the watch and that’s before you even consider those aimed at deep divers, those for shallow dives and so on.

To a large degree this change is down to changing attitudes of consumers who increasingly look for something unique thus the bog standard sports watch in stainless steel isn’t good enough and instead you get all the variations mentioned above. 

Related posts:

1. Moving away from the cheapo watches
2. Looking for a good watch?
3. Why do we keep some promotional items and not others?
4. Studying anything, anywhere
5. Looking for some new furniture… isn’t it such a hassle?

This entry was posted on Saturday, July 19th, 2008 at 9:03 pm and is filed under Marketing, Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.