The freedom to work for yourself

That’s something that many people would like very much these days but it’s a big step to move from a secure job (if any job can be called secure these days) to the point where you’re working for yourself.

However, one way to considerably reduce the risk element is to consider a franchise. These days there are simply thousands of different ones around and one of the biggest problems is thinning out the competing offers to find even a short list of those that you might be interested in. An even lower risk way is to consider those that regularly get high throughput of customers and which are also fairly cheap to get into. Of these perhaps the coffee franchises are those that you’ll have seen most around the streets of your own town.

For the most part these are fairly well known names but there are lots of competitors in this area so you should have a reasonable selection should you choose this particular route. Don’t forget to balance the higher buy-in costs of the best known names with the higher support and brand recognition that they provide against the lower buy-in costs but correspondingly lower support that you could expect: you might think that selecting the perfect spot for the outlet is simple but in fact there’s quite a lot of research that goes into the location for the most successful spots.

Copyright © 2007-2011 by A Time of Magic. All rights reserved.
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