Techie products have sailed remarkably quietly into the mainstream, haven’t they?
It’s amazing how many really quite hi-tech devices have become very much a part of mainstream life over recent years, isn’t it?
Not so long ago it was very much us techie types that read books onscreen yet sales of the ebook readers have taken off over the past year. Why though? They’re not radically simpler to use than they were a couple of years ago. Likewise with ipods which do stuff that the techie types have been doing for a long time.
The difference has very little to do with the technology involved. After all, there really isn’t a whole lot of difference in how the items work today in the consumer market and how they worked years ago. Where the big difference is in the marketing. It’s trendy now to listen to music on an ipod, not so trendy to listen on a portable CD player (which are remarkably difficult to buy these days). Oddly it’s becoming trendy to read using an ebook reader. Despite the worries of the publishing industry it looks like that trendy aspect will make reading more popular than it has been of late which seems sure to increase the number of book sales.
Helping all this is the dramatic drop in price of any electronic product that we’ve all experienced although these days it’s not so much dropping the price of the products as extending their capability.
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