A Time of Magic

Not too far from us we’ve a major shopping area with two major supermarkets on opposite sides of a dual carriageway.

In principle, it should really matter which we go to as the competition should level out any pricing differences given that they’re so close to each other. Well, perhaps in principle but in practice there are major differences in the pricing.

Thus we do almost all our shopping in one of those supermarkets and largely ignore the other one. That in turn seems to seriously confuse the marketing algorithm that the loyalty card system in the lesser used supermarket uses. Every time we go (which works out at maybe a couple of times each month) we get what seems like a crazy offer from them yet when we go back to use that offer we don’t get anything comparable afterwards.

Now, I can understand that tactic being useful when a supermarket opens as a way to attract customers from the other supermarket. Why they do it getting on for ten years on is something of a mystery though.

Related posts:

1. Why are there so many different “top rated” diet pills?
2. Getting the kitchen refloored
3. Still hunting for some mortgage finance?
4. It’s always sale time these days, isn’t it?
5. Where is this blog published?

This entry was posted on Saturday, June 19th, 2010 at 10:19 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.