Haywire pricing of technology

Technology type products are peculiar things to buy.

For one thing, you can simply ignore all the “buy now while stocks last” type of sales offers as once the existing stock is cleared out, the new stuff will be cheaper and better. We’ve all gotten used to expecting that to happen of course.

However, lately some companies seem to be going even further than the “newer is cheaper and better” slogan and giving cash back offers on selected items. Now, in other industries those cashback offers would be to get rid of old or obsolete stock but that’s not always the cash in the field of technology.

Take for instance the Nikon D40x SLR camera that I bought last month. If I had bought the camera on its own it would have cost around £500 but by buying it together with an 18-55mm lens it was around £10 cheaper. OK, I know that RRP type prices are a joke in the technology area, but even so for the RRP of £600 just for the camera I was able to get the camera, the 18-55mm lens and a 55-200mm lens and that’s before you even count the £60 cashback that should be on its way to be by now.

Not quite as good a bargain but the Toshiba that I’ve just ordered also came with a £20 off voucher plus £50 cashback thus making it little more than the model below it in the Toshiba range and I get a whole lot more computer to boot.

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