Ever considered a really low-tech means of promotion?
These days everyone and their dog seems to concentrate on the hi-tech end of promotion but forgetting about the lower end of technology loses out a lot.
For instance, how many people would think about getting a custom rubber stamp these days? Not so long ago it would have been very rare to come across a company that didn’t have loads of stamps with their logo on them yet nowadays it’s equally rare to find a company that does anything other than use computer graphics to print off their stationery and so there are few rubber stamps around with the logo on them.
But forgetting that “old technology” is a mistake. There are lots of places that you can stamp your logo which you’d simply not be bothered to print using the computer and that’s lots of opportunities for marketing that you’re missing out on in the absence of a simple rubber stamp.
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