Don’t people realise that not everything is automated?
With the “click once to execute” culture that many people are increasingly settling into, it’s perhaps not surprising that they assume that the click is followed by instant action behind the scenes.
How many of us have clicked “complete order” and assume that someone in Amazon is immediately going to run along the shelves in the warehouse and start picking out the books for their order? Sometimes that may happen but I suspect that it’s very rare indeed for someone to be sitting there as your order comes in and immediately start collecting the books for it.
In our own case, we generally pick up reservations in the morning but that doesn’t stop people clicking “book now” and phoning within a few minutes to confirm that we’ve received the booking. It’s getting worse too. One interesting development that seems sure to grow is having someone book a room from their car and arrive within a few minutes. Quite why they bother to book online from a car that’s only a few minutes away is beyond me but it happened a couple of times last summer.
Surely people haven’t parted so much with reality that they think that everything behind the click is automated?
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